Xiaomi now has its first brick-and-mortar store in Switzerland: The popular technology brand from China opened its Flagship «Mi Store» in the «Glatt» Mall in Zürich. Hundreds of fans had been patiently waiting outside since the early morning hours in order to be among the first to experience Switzerland‘s first «Mi Store».
«It was our idea to open a store in Switzerland», explains Marco Minoccheri, exclusive importer of Xiaomi in Switzerland, in a short interview with «Techgarage»: «I’m glad we got all this support from Xiaomi». Also present for the grand opening was Eric Ai, Country Manager of Xiaomi in Europe. He also seemed very content: «What a great opening. The turnout is even bigger than we were anticipating», says Ai.
Gifts and goodies for the first few hunderd visitors
The doors to the new «Mi Store» opened around 11 AM and the first three customers got a goodie bag as well as vouchers valued up to 500 Swiss Franc (CHF). For the next 497 visitors some more goodie bags and gifts were handed out. In addition, five particularly popular products were heavily discounted.
For example the «Mi» Power Bank with a capacity of 5’000 mAh, which was available for 5.- Francs instead of 19.-. The fitness tracker «Mi Smart Band 4» was discounted to 19.- CHF instead of 39.- and the mid-tier smartphone «Redmi Note 7» was available for 99.- Francs instead of its original price of 189.- Francs. Xiaomi products are generally known for their rather stylish design and affordable price.
Focus on Smartphones, Accessories and IOT-Devices
Even though the «Mi Store» is filled to the brim with gadgets and devices, the atmosphere inside the store is clean and tidy. Xiaomi is known for a clean design of its products and that fact also shows in the design of the store. White, grey and wood are the dominant colors with a splash of orange from the «Mi» logo every here and there. Xiaomi is the number one seller of smart vacuum robots worldwide whereas with its smartphones Xiaomi sits on the fourth spot with a global market share of around ten percent. Noticeably absent though was Xiaomi’s flagship model Mi 9, which was just recently unveiled during a keynote presentation (featuring «Techgarage»-Renders of a Huawei Mate 30 Pro).
A lot of room in Zürich’s Xiaomi store is dedicated to «IOT» solutions: Connected gadgets that can be controlled via smartphone using the «Mi Home App». Examples of Xiaomis IOT devices comprises lamps, LED light bulbs, room climate devices, robot vacuum cleaners and other home appliances. In the following weeks and months, «Techgarage» plans to take a closer look at a few of these novelties and put them through a thorough testing.