Instagram Stories With Music: Treat for 400 Million Daily Users

by Kevin Kyburz June 29, 2018

Instagram aims to hit the right note with a new soundtrack upgrade to their Stories. Over 400 million daily users are now able to add music to their 24-hour posts through a new feature.
The rumors first reported by TechCrunch in May have been made official by the Facebook-owned service last night. Thousands of songs are offered directly through the app and are licensed thanks to the deal Facebook has recently made with record labels.

”When you tap to add a sticker to a photo or video in Stories, you’ll now see a music icon,” the company announced in a blog post. ”Tap on it to open a library of thousands of songs — you can search for a specific song, browse by mood, genre or what’s popular and tap the play button to hear a preview.”

Instagram Stories Music – How 400 Million Users can Add Music to Their Posts?

Instagram has made the job very simple. All you have to do is tap on the music icon which pops up on the stickers menu. From there, you will be able to bring up a library of songs to enrich your photo or video. Hits from the likes of Bruno Mars, Maroon 5, and Demi Lovato are set to add a kick to your posts with new songs to be added daily, according to Instagram.
What’s more, you will be able to skip through the exact chunk of the song you wish to use as background music to whatever story you’re sharing. ”When you open the camera, swipe to the new “Music” option under the record button. Search for a song, select the exact part you want, and record a video as the song plays in the background,” Instagram instructs.
Instagram Music Story FormatChoosing a song before you even start shooting is another added feature – after you’re happy with your story, simply post it along with the music you’ve previously selected. There will be a tune that fits any moment. Your followers will not only hear the music playing in the background, they will also see a sticker showing the song title and artist’s name.
For the time being, adding music before you record a video is available exclusively on iOS, with the android feature coming soon, too. You’ll also need the latest version of the app (51) to add a soundtrack to your shared moments, with the feature only available in select countries.
The major introduction, per the original blog post, aims to bring you closer to your follower community through the power to ”express how you’re feeling.” The service reps explain: ”We know that music can play an important role in how you share your moments and express yourself with friends and we’re working hard to bring it to the global community in the future.”
You might notice similarities with Spotify in the way you browse through song titles. This is not accidental. Instagram has also recently announced a major upcoming deal with Spotify, where users could add music to their Stories directly from the Spotify app.
Along with the introduction, Instagram also revealed a new milestone for its Stories – a staggering 400 million daily users. Facebook, despite its recent privacy policy issues, is holding on well with its news feed Stories counting 150 million users, and Messenger Stories 70 million.
We will keep our eyes peeled to see whether this new feature will push Instagram Stories to new heights.

Kevin Kyburz

Kevin Kyburz

Kevin Kyburz gehört zu der Generation Y, welche mit einem Windows 95 Computer und der ersten PlayStation aufgewachsen sind.

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